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Ready Freddie

From Zero Email Presence to 32% of Total Revenue

Ready Freddie

Ready Freddie is an apparel brand with a strong product and a growing customer base. But their owned marketing was essentially nonexistent. No email system, no SMS, no lifecycle strategy — just paid traffic driving sales with nothing to catch, convert, or retain the people already showing up.

Every customer they acquired through ads had no structured follow-up. No welcome sequence. No abandoned cart recovery. No post-purchase experience. Revenue was entirely dependent on keeping the ad spend running.

Platform

Klaviyo + SMS

Industry

Apparel

Services

Full System Build, Klaviyo Setup, SMS Platform Configuration, List Growth, Flow Suite, Campaign Management, Ongoing Optimization

Brand Alignment

Apparel is a crowded space. Customers have options, and inbox competition is high. The only way to stand out is to send emails that feel relevant, timely, and worth opening — not another generic blast from a brand they bought from once. Every flow and campaign was built around Ready Freddie’s brand voice and customer behavior. New drop announcements were built to create urgency without desperation. Post-purchase sequences were designed to build connection and drive the second purchase before the first one was forgotten. Winback flows gave lapsed customers a genuine reason to return rather than just another discount code.

Challenges

What We Built

When there’s nothing in place, you build everything — in the right order. The goal wasn’t just to get emails going. It was to build a complete owned-channel revenue engine that would compound over time and reduce dependence on paid traffic.

We started with the foundation. Klaviyo and SMS were configured from scratch — tracking, attribution, list hygiene, and a reporting structure so performance was measurable from day one.

List growth came next. Signup forms were redesigned with proper incentives and segmentation questions built in, so the list grew in both volume and quality. New subscribers weren’t just names — they came in pre-segmented and ready for relevant follow-up.

Then the full flow suite was built. Welcome series, browse abandonment, cart and checkout abandonment, post-purchase, winback, and VIP loyalty touchpoints — every stage of the customer journey automated and optimized to convert and retain.

Finally, the campaign engine. A consistent calendar was established with defined content pillars — new drops, bestsellers, UGC, style guidance, education, and social proof — so campaigns went out on a reliable rhythm rather than whenever someone remembered to send something.

Outcomes And Results

Ready Freddie

The shift from blanket discounting to a segmented revenue engine changed how the entire email and SMS channel performed. Retail shoppers started converting on guidance and product confidence rather than waiting for a sale. Makeup artists responded to pro-specific messaging with larger, more consistent orders. AOV climbed. Discount dependency dropped. And because the two audiences were finally being spoken to differently, the messaging landed harder for both — without either group feeling like they were getting the wrong email. Email and SMS became a genuine retention engine rather than a promotional broadcast that slowly devalued the brand.

Higher AOV & Healthier Margin

$1.9M

Dual-Audience Segmentation — Retail vs MUA/Bulk

255K+

Service

Audience Split, Separate Lifecycle Flows, AOV Offer Framework, Pro Messaging for MUAs, Retail Discovery Sequences, SMS Integration

“Retainlymedia took the time to communicate with me and fully understand my brand message, and they’ve never gone off point. They’ve also managed to consistently produce results and have done an incredible job through and through.”

Founder of Ready Freddie

Summary

Longterm clients like Ready Freddie are a true testament to the ongoing revenue email marketing can bring your business when it is done effectively and sustainably. If you have a brand that wants to improve their email marketing results in an effective and sustainable way. Reach out to our team to see if you would be a good fit to work with us.