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Stantt

Selling Confidence First. The Shirt Comes Second.

Stantt

Stantt makes premium men’s formalwear — dress shirts, pants, and suiting — with a core promise that sets them apart from every other brand in the category: 150 sizes, one perfect fit. Their DataFit™ sizing system uses body measurements and simple inputs to match each customer to the exact cut for their body.

The product was exceptional. The positioning was clear. But the buying journey had a friction point that no amount of good photography was solving — fit anxiety. Formalwear is a high-stakes purchase. If it doesn’t fit, the customer doesn’t come back. That hesitation was sitting between high-intent visitors and their first order, and nothing in the email channel was built to address it.

Platform

Klaviyo + SMS

Industry

Premium Men's Formalwear

Services

Lifecycle Strategy, Flow Builds, Segmentation, Campaign Management, List Growth, Ongoing Optimization

Brand Alignment

Stantt’s positioning is built on precision — 150 sizes is not a marketing line, it’s a genuine product differentiator that requires explanation to land properly. The brand couldn’t afford to look like every other formalwear brand in the inbox, which meant no countdown timers, no aggressive urgency, and no blanket discounting. Every email was written and designed to feel like it belonged to a luxury brand. Copy led with craftsmanship, fit expertise, and style authority. Design was clean, editorial, and unhurried. The tone throughout was confident and considered — the same qualities the customer was buying when they chose Stantt over a cheaper alternative. The goal at every touchpoint was to make the customer feel more certain about their purchase, not more pressured into it.

Challenges

What We Built

The entire email and SMS system was built around a single insight — confidence converts, coupons don’t. For a premium formalwear brand, discounting to close the first sale is the fastest way to undermine the brand positioning that makes the product worth buying in the first place. The answer wasn’t a better offer. It was a better explanation.

The fit-first lifecycle was built to move every high-intent visitor toward the Fit Quiz and DataFit™ sizing system before asking for the sale. Flows explained the “150 sizes” promise in plain terms, showed what perfect fit actually looked like, and removed the core objection — what if it doesn’t fit me — before it had a chance to kill the conversion.

Premium conversion flows were built across every stage of the funnel. Welcome sequences led with craftsmanship and the fit guarantee. Browse abandonment emails followed up with style guidance and fabric education rather than urgency tactics. Cart and checkout abandonment messaging reinforced quality and the risk-free fit promise instead of reaching for a discount code.

Segmentation separated first-time visitors still in the consideration phase from returning customers who had already experienced the fit. First-time shoppers received confidence-building content — testimonials from real customers, fit guarantee reassurance, and gentle guidance toward the sizing quiz. Returning customers received wardrobe-building communication — new fabrics, seasonal refreshes, occasion-based recommendations, and cross-sells into pants and suiting.

The post-purchase experience was designed to do two things simultaneously — reduce returns and increase LTV. Care instructions, styling guidance, and collar and cuff education came first, building confidence in the purchase already made. Then wardrobe rotation cross-sells followed, introducing the second shirt, different collar options, and pants pairings at the right moment in the post-purchase window.

Outcomes And Results

Stantt

First-purchase conversion improved because the primary barrier to buying — fit uncertainty — was systematically addressed before it became a reason to leave. Customers who understood the DataFit™ promise and had their fit objection answered through email were significantly more likely to complete their first order. The post-purchase system reduced returns driven by fit uncertainty while simultaneously building the cross-sell behavior that increases LTV. Customers who bought one shirt and received the wardrobe rotation sequence came back for the second, the third, and the matching pants — not because they were discounted into it but because the email channel made the next purchase feel like the obvious next step. Email and SMS became a confidence-building system that reinforced premium positioning at every stage rather than undermining it. The brand retained its price integrity while growing repeat purchase behavior — which is the hardest combination to achieve in premium formalwear.

PRIMARY RESULT

Increased First-Purchase Conversion & Repeat Wardrobe Purchases

KEY MECHANIC

Fit-First Lifecycle — Confidence Over Coupons

SERVICES DELIVERED

DataFit™ Fit Quiz Flows, Premium Conversion Sequences, First-Timer vs Returning Customer Segmentation, Post-Purchase Wardrobe Cross-Sell, Care & Styling Education, Campaign Management

“Retainlymedia took the time to communicate with me and fully understand my brand message, and they’ve never gone off point. They’ve also managed to consistently produce results and have done an incredible job through and through.”

Founder of Stantt

Summary

Longterm clients like Stantt are a true testament to the ongoing revenue email marketing can bring your business when it is done effectively and sustainably. If you have a brand that wants to improve their email marketing results in an effective and sustainable way. Reach out to our team to see if you would be a good fit to work with us.